From C. Wright Mills:

Caught in the limited milieux of their everyday lives, ordinary men [and women] often cannot reason about the great social structures–rational and irrational–of which their milieux are subordinate parts. Accordingly, they often carry out series of apparently rational actions without any idea of the ends they serve.

From The Sociological Imagination: Fortieth Anniversary Edition, New York: Oxford University Press, 2000, p. 168.

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