While my favorite “new word” will always be chickenjagging, and new words continue to be added to the dictionary, every once in a while I’ll hear a word that I’ve not heard before and immediately recognize its truth and beauty.

I was watching TV tonight and saw a commercial for Comcast that used the word “snurfing” [commercial link on Youtube]. In the commercial there’s a man talking to a woman on the phone and he is distracted from the conversation because he is busy surfing at the same time. I found it to be pretty funny because I’ve both been the perpetrator and the victim of this offense. At the end of the commercial they provide the following definition of snurfing:

“1. Surfing the Internet when you are supposed to be on the phone.”

I don’t know exactly how long the word has been around. The listing on the Urban Dictionary site points to the Comcast commercial, implying that this might be its origin. Most of the google references to snurfing refer to it as a winter sport.

Examples such as these point not only to the dynamic nature of language, but the dynamic nature of culture as well. We are always creating new and interesting ways to make sense of our lives and our relationships (whether to nature or to each other).

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